Public awareness of the National Suicide Prevention Lifeline following the release of a hip-hop song

Objective In light of the current national mental health crisis, we use Google Trends, Twitter and data obtained from the National Suicide Prevention Lifeline to evaluate the effect of ‘1-800-273-8255’ on public awareness for the National Suicide Prevention Lifeline.Design Cross-sectional analysis.Main outcome measures We extracted data from Google Trends and Twitter for terms related to suicide following the release of Logic’s song, ‘1-800-273-8255’. We then used a forecasting autoregressive integrated moving algorithm model to determine the greater than expected search interest.Results Google searches for ‘Suicide Hotline’ increased 49’s song was released and sustained increase of queries resulted in an average relative search volume of 59.5textendash9.10.48 days following the release. Tweets that engaged with the account ‘@800 273talk’ on Twitter increased by 10 450497’s song provides an example of a positive influence on public health and provides support for further development and standards for proper awareness of suicide in the public view.