Measuring the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA

Erkan Bayraktar, Ekrem Tatoglu, Ali Turkyilmaz, Dursun Delen, Selim Zaim

Research output: Contribution to journalArticlepeer-review

116 Scopus citations

Fingerprint

Dive into the research topics of 'Measuring the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Economics, Econometrics and Finance