Development of a fuzzy ANP based SWOT analysis for the airline industry in Turkey

Mehmet Sevkli, Asil Oztekin, Ozgur Uysal, Gökhan Torlak, Ali Turkyilmaz, Dursun Delen

Research output: Contribution to journalArticle

153 Scopus citations

Abstract

Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis has been widely used to evaluate alternative strategies in order to determine the best one for given business setting. This study aims at providing a quantitative basis to analytically determine the ranking of the factors in SWOT analysis via a conventional multi-criteria decision making method, Analytic Network Process (ANP). The ANP method is preferred in this study because of its capability to model potential dependencies among the SWOT factors. The study presents uniqueness in the way it incorporates inherent vagueness and uncertainty of the human decision making process by means of the fuzzy logic. The proposed SWOT fuzzy ANP methodology was implemented and tested for the Turkish airline industry. The results showed that the SWOT fuzzy ANP is a viable and highly capable methodology that provides invaluable insights for strategic management decisions in the Turkish airline industry, and can also be used as an effective tool for other complex decision making processes.

Original languageEnglish
Pages (from-to)14-24
Number of pages11
JournalExpert Systems with Applications
Volume39
Issue number1
DOIs
StatePublished - 1 Jan 2012
Externally publishedYes

Keywords

  • Airline industry
  • Fuzzy AHP
  • Fuzzy ANP
  • Fuzzy logic
  • Multi-criteria decision making
  • Strategy management
  • SWOT analysis

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