Dr. Croff is a Professor in the Department of Rural Health at Oklahoma State University Center for Health Sciences. She currently serves as the President of the American Academy of Health Behavior. At OSU-CHS, Dr. Croff co-directs the Biological Systems Core, with specific responsibilities of supporting research infrastructure for remote biological and biosensor data collections for the NIGMS-funded Center for Integrative Research on Childhood Adversity. She has served in other administrative and leadership roles across the OSU system, including as Founding Executive Director of the National Center for Wellness and Recovery, Associate Director for Research for the Center for Family Resilience, and Founding Director of the Master of Public Health program. Dr. Croff’s research focuses on substance use among diverse cohorts of women. She is currently the Principal Investigator for the Oklahoma site of the HEALthy Brain and Child Development (HBCD) study, a national longitudinal research project which seeks to better understand the role of prenatal exposures on neurodevelopment.